News from the DNR Office of Communications

DNR Online Store Nears Three-Quarters Of A Million Dollars

Popularity has grown to as many as 450 customers a month since 2004

Annapolis, MD – The Maryland Department of Natural Resources (DNR) today announced that The Maryland DNR Outdoor Store is nearing $750,000 dollars in revenue since DNR first opened the store in 2004. The store has grown to as many as 450 new customers a month since its inception.

“I want to congratulate DNR for the foresight and vision to create the Online Store,” said Governor Martin O’Malley. “The store has not only been successfully bringing in revenue for the state, but it also serves an important function; making the state’s Natural Resources more accessible for Maryland Citizens.”

So far this year, the online store is on track to break its sales records, selling $101,000 worth of merchandise through the month of May, and expecting to exceed $200,000 by the end of the year. On the store’s website, customers can buy special DNR merchandise, from State Park passes to collectables. Customers can also give The Gift of Trees, where, for a small fee, a customer can have a tree planted in someone’s honor or memory.

DNR is currently in the process of updating the store, transitioning it to a brand new website. The new Outdoor Store is venturing into social media. The transition from new to old will be seamless, both sites selling the same merchandise as customers make the transition. Customers will now be able to rate their experience with the store, allowing customer feedback posted on the website.

“We embrace the feedback from our customers,” said DNR’s E-Government Manager Gene Deems. “Our mission is to give customer service at 110 percent. This will highlight our commitment to making sure every transaction is smooth and every customer is satisfied.”

The Outdoor Store also has an auction component, where customers can bid on surplus DNR property, from abandoned boats to lawn mowers. Recently, DNR sold a 10 meter, 1990 Trojan Express Yacht through the auction. The boat sold for $16,750 to a man in Baltimore, MD. DNR has plans for more auctions in the future.

To access the store go to www.shopdnr.com.


   June 29, 2009

Contact: Josh Davidsburg
410-260-8002 office I 410-507-7526 cell
jdavidsburg@dnr.state.md.us

The Maryland Department of Natural Resources (DNR), which is celebrating its 40th anniversary this year, is the state agency responsible for providing natural and living resource-related services to citizens and visitors. DNR manages more than 461,000 acres of public lands and 17,000 miles of waterways, along with Maryland's forests, fisheries, and wildlife for maximum environmental, economic and quality of life benefits. A national leader in land conservation, DNR-managed parks and natural, historic, and cultural resources attract 12 million visitors annually. DNR is the lead agency in Maryland's effort to restore the Chesapeake Bay, the state's number one environmental priority. Learn more at www.dnr.maryland.gov